Vinod Gupta School of Management

• Best Paper Award
• SAIL Merit Scholarship
• Ist prize, Formica Int. Design
• Institute Silver Medal

Journal
• Impact of perceived value on the online purchase intention of base of the pyramid consumers Srivastava A., Mukherjee S., Datta B., Shankar A. By International Journal of Consumer Studies - (2023)
• Voting decision-making of low-income consumers: Literature review and research agenda Mukherjee S., Datta B., Singh R. By International Journal of Consumer Studies - (2023)
• Systematic review of eWOM literature in emerging economy using ACI framework Roy G., Datta B., Mukherjee S., Shrivastava A.K. By International Journal of Emerging Markets Accepted - (2022)
• Impact of political marketing strategies on the BOP voters in India Mukherjee S., Srivastava A., Datta B., Sengupta S. By Marketing Intelligence and Planning 40 994-1009 (2022)
• Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation Roy G., Datta B. , Mukherjee S. , Basu R. By Tourism Recreation Research 46 457-472 (2021)
• Effect of eWOM valence on purchase intention: the moderating role of product Roy G., Datta B. , Mukherjee S. , Basu R. By International Journal of Technology Marketing 15 158-180 (2021)
• Influence of prior reviews about a firm and its alliance partners on reviewers' feedback: evidence from the airline industry Chatterjee S., Mukherjee S. , Datta B. By Journal of Service Theory and Practice 423-449 (2021)
• The phenomenon of purchasing second-hand products by the BOP consumers Mukherjee S., Datta B., Paul J. By Journal of Retailing and Consumer Services 57 - (2020)
• The Phenomenon of Purchasing Second-Hand Products by the BOP Consumers Mukherjee S., Datta B. , Paul J. By Journal of Retailing and Consumer Services (ABDC-A category) 57 1-16 (2020)
• Travelers Intention to Adopt Virtual Reality: A Consumers Value Perspective Vishwakarma P., Mukherjee S. , Datta B. By Journal of Destination Marketing & Management (ABDC-A category) 17 1-13 (2020)
• Travelers intention to adopt virtual reality: A consumer value perspective Vishwakarma P., Mukherjee S., Datta B. By Journal of Destination Marketing and Management 17 - (2020)
• Exploring mobile banking service quality: a qualitative approach Shankar A., Datta B. , Jebarajakirthy C. , Mukherjee S. By Services Marketing Quarterly 41 182-204 (2020)
• Retailer selection compulsion in the subsistence markets Mukherjee S., Jebarajakirthy C., Datta B. By Journal of Retailing and Consumer Services 52 - (2020)
• Impact of cashback usage restriction exemption on travel booking: a goal-directed approach Vishwakarma P., Mukherjee S., Datta B. By Tourism Recreation Research 45 218-230 (2020)
• Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation Roy G., Datta B., Mukherjee S., Basu R. By Tourism Recreation Research - (2020)
• Measuring e-service quality: A review of literature Shankar A., Datta B. By International Journal of Services, Technology and Management 26 77-100 (2020)
• Antecedents of Adoption of Virtual Reality in Experiencing Destination: A Study on the Indian Consumers Vishwakarma P., Mukherjee S., Datta B. By Tourism Recreation Research 45 42-56 (2020)
• Role of electronic word-of-mouth content and valence in influencing online purchase behavior Roy G., Datta B., Mukherjee S. By Journal of Marketing Communications 25 661-684 (2019)
• Role of word of mouth content and valence in influencing online Behaviour Roy G., Mukherjee S. , Datta B. By Journal of Marketing Communications (ABDC-B category) 25 661-684 (2019)
• Impact of cashback usage restriction exemption on travel booking: a goal-directed approach Vishwakarma P., Mukherjee S. , Datta B. By Tourism Recreation Research (ABDC-A category) 45 218-230 (2019)
• Antecedents of Adoption of Virtual Reality in Experiencing Destination: A Study on the Indian Consumers Vishwakarma P., Mukherjee S. , Datta B. By Tourism Recreation Research (ABDC-A category) 45 - (2019)
• Impact of the Antecedents of Electronic Word of Mouth on Consumer Based Brand Equity: A Study on Hotel Industry Sijoria C., Mukherjee S. , Datta B. By Journal of Hospitality Marketing and Management (ABDC-A category) 27 1-27 (2019)
• Impact of the Antecedents of Electronic Word of Mouth on Consumer Based Brand Equity: Synthesis of Literature and Future Research Directions Sijoria C., Mukherjee S. , Datta B. By Marketing Intelligence and Planning 28 1-25 (2019)
• Are the Generic Scales Enough to Measure Service Quality of Mobile Banking? A Comparative Analysis of Generic Service Quality Measurement Scales to Mobile Banking Context Shankar A., Datta B., Jebarajakirthy C. By Services Marketing Quarterly 40 224-244 (2019)
• Constrained purchase decision-making process at the base of the pyramid Choudhury N., Mukherjee S. , Datta B. By Journal of Consumer Marketing (ABDC-A category) 36 178-188 (2019)
• Triggers of positive eWOM: exploration with web analytics Amed S., Mukherjee S. , Das P. , Datta B. By Marketing Intelligence and Planning (ABDC-A category) 37 433-450 (2019)
• Effect of eWOM Valence on Online Retail Sales Roy G., Datta B. , Basu R. By Global Business Review 18 198-209 (2018)
• Quality of tourism destination a scale development Mukherjee S., Adhikari A. , Datta B. By Journal of Indian Business Research 10 70-100 (2018)
• Identify Customer Involvement During Organic Food Purchase Through FCB Grid Ghosh S., Barai P. , Datta B. By Journal of International Food & Agribusiness Marketing 1-17 (2018)
• Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective Shankar A., Datta B. By Global Business Review 19 S72-S89 (2018)
• Impact of the antecedents of eWOM on CBBE Sijoria C., Mukherjee S. , Datta B. By Marketing Intelligence & Planning 36 528-542 (2018)
• Impact of the antecedents of eWOM on CBBE Sijoria C., Mukherjee S. , Datta B. By Marketing Intelligence and Planning (ABDC-A category) 36(5) 528-542 (2018)
• Role of word of mouth content and valence in influencing online behaviour Roy G., Datta B. , Mukherjee S. By Journal of Marketing Communications 26 1-24 (2018)
• Ethical Dimension of Consumer Based Brand Equity Datta B., Mukherjee S. By International Journal of Business Excellence 13 91-111 (2017)
• Trends and Future Directions in Online Marketing Research Roy G., Datta B. , Basu R. By Journal of Internet Commerce 16 1-31 (2017)
• Effect of eWOM Valence on Online Retail Sales Roy G., Datta B. , Basu R. By Global Business Review 18 198-209 (2017)
• Modeling and Promoting Organic Food Purchase Ghosh S., Datta B. , Barai P. By Journal of Food Products Marketing 22 623-642 (2016)
• Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research Debnath R., Datta B. , Mukhopadhyay S. By Journal of Relationship Marketing 15 229-325 (2016)
• A study on the antecedents and consequences of customer delight Dey S., Ghosh S. , Datta B. , Barai P. By Total Quality Management & Business Excellence 28 47-61 (2016)
• Reducing Dwell Time Related to Clearing and Forwarding of Export and Import Goods at Kolkata Sea and Air Ports Koley S., Datta B. , Mukherjee S. By Foreign Trade Review 51 298-327 (2016)
• Reducing Dwell Time Related to Clearing and Forwarding of Export and Import Goods at Kolkata Sea and Air Ports Koley S., Datta B. , Mukherjee S. By Foreign Trade Review 51 1-30 (2016)
• How Can Diversity Lead to Innovation? Datta B. By Journal of Leadership Studies 10 60-61 (2016)
Conferences
• Can the BOP Consumers Shop Online? Datta B., Srivastava A. By ANZMAC 2022 - (2022)
• Ethical Dimension of Consumer Based Brand Equity Datta B., Mukherjee S. By 2015 ANZMAC MAIN CONFERENCE: INNOVATION AND GROWTH STRATEGIES IN MARKETING - (2015)
• 2015 ANZMAC CONFERENCE Datta B., Mukherjee S. By Innovation and Growth Strategies in Marketing - (2015)
Book
• Services Marketing: A Practical Approach Datta B. By 1-43 (2017)
Article in Periodical
• Values for Leaders Datta B. By IMI Konnect - (2016)

Principal Investigator

• QUALITY MANAGEMENT SYSTEM FOR EDUCATION PROGRAMMES OF IIT KHARAGPUR

Co-Principal Investigator

• A Study on the Voting Decision-Making at the Base of the Pyramid